Film that represents you.
Working with brands and agencies to use video effectively in the marketing mix.
Sam spent three years running a department in a digital agency which gave him the tools and language to work effectively within a marketing context. Video has a serious part to play in marketing but using it well requires clearly defined aims and a developed strategy. Mascot Video partners with key stakeholders to build a digital video strategy, perform an audit, then produce recommendations along with best practice. Bringing in additional digital marketing experts when required. Extensive experience with startups, corporate, as well as large businesses and industry.
Once Mascot Video has developed the strategy, we are then able to make recommendations for creative, from large campaigns to snackable hygiene content. Developing each idea based on data and research. Each campaign is different and knowing what needs to be achieved from the outset means we know whether to hire a full film crew or create a brief for user generated video. From corporate video and B2B to brand campaigns we apply best practice and our experience to all our work.
It's important to look at the data following a video launch, to see how they're performing against the initial strategy and KPI's. Mascot Video tests, learns, and refines each project to make sure we get a positive ROI.