Mascot works with businesses and brands to make sense of how to best use video. Working with great people, we consult, produce and analyse. Bringing ten years of broadcast experience and three years of agency, Mascot Video is about bringing together handpicked experts and best practice to all projects. With comprehensive experience in social video, video led campaigns, user gen content, corporate video and everything in between.
Sam spent three years running a department in a digital agency which gave him the tools and language to work effectively within a marketing context. Video has a serious part to play in marketing but using it well requires clearly defined aims and a developed strategy. We partner with key stakeholders to build a digital video strategy, perform an audit, then produce recommendations along with best practice. Bringing in additional digital marketing experts when required.
Once we have developed the strategy, we are then able to make recommendations for creative, from large campaigns to snackable hygiene content. Developing each idea based on data and research. Each campaign is different and knowing what needs to be achieved from the outset means we know whether to hire a full film crew or create a brief for user generated video. From corporate video and B2B to brand campaigns we apply best practice and our experience to all our work.
It's important to look at the data following a video launch, to see how they're performing against the initial strategy and KPI's. We test, learn, and refine within each project to make sure we get a positive ROI.