Video in Context

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I remember crewing on an interview with Jimmy Wales (Wikipedia) ten years ago and asking him what the future of the Internet was, he replied ‘video’, he didn’t know how, but he said the internet will be nearly entirely video. Ten years on, what we used to call digital video is now mainstream, thanks to […]

Sweating your assets in Video

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‘Video is the new html’ In digital marketing it’s generally a quantity game. In creative, it’s a quality game. In marketing the business model is about squeezing every drop of value out of what you already possess. This often sadly leads to a race to the bottom, and in video, the audience can spot it […]

A Tale of Two Cultures

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74% of consumers said there was a connection between watching a video on social media and their purchase in decision-making process. * Marketers love stats like the one above and have taken video very seriously over the last couple years. With the increase in bandwidth and marketing tools available, video is crowned the effective way […]