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Content Strategy

Content strategy

Oliver’s Travels 2018/19

Building on the success of Mascot’s content strategy and production in 2017/2018 we continued with the existing strategy with Oliver’s Travels to bring personality & real families into their brand.

Following research of their existing content and audience, we focussed on one segment and targeted them specifically using nostalgia and identifying the well worn mantra; “happy child, happy holiday“.

We developed Hero content to raise brand awareness. Hub content to encourage engagement (which has lead to families creating user generated material). And hygiene content to answer some of the questions luxury holiday makers often want answered.

Steps taken with Oliver’s Travels include:

  1. Initial meeting to discuss brief
  2. Recommendations & further discussions
  3. Creation & editing of work
  4. Delivery of all assets

Now in our second year, we’ve;

  1. Created a complimentary online and offline TVC/ Hero video
  2. Built out assets across social and website
  3. Created assets to be used throughout the sales funnel
  4. Delivery of all assets
Contact Mascot Video now to find out more

We achieved a 64% brand uplift for Oliver's Travels

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